To create public awareness and also work closely with relevant government agencies and manufacturers, to ensure that the right standard of goods and services are delivered to meet the health and safety needs of consumers.

The Consumer Rights Advocacy League (CRAL) has a primary objective to assist and educate Nigerian Consumers and providers of goods and services about consumer protection laws. CRAL’s secondary objective is to ensure that consumer transactions are conducted in a fair and equitable manner and that genuine producers and merchants are protected from unjustified complaints.

Our Vision
Our vision is to be the greatest and the most dependable provider and advocate for policies and information that are favourable to consumers, in line with the United Nations (UN) Consumer Protection Guidelines of 1985.

Our Commitment
Our commitment to Nigerian consumers is to ensure that they get value for their money in the products or services that they purchase while safeguarding their health.

Focus
Empowering consumers by creating awareness of Rights on products and services.

Principal Beneficiaries.
Every consumer of goods and services.